Brand Vision - Who we aspire to be
Our vision is to be known as a university recognized for academic excellence and commitment to the cause of Christ.
Brand Essence
Es~sence: “the intrinsic nature or indispensable quality of something, especially something abstract, that determines its character.”
The brand essence is not a tagline, advertising slogan, or description that changes with every communication. Rather, it is a clear and concise statement that articulates who we are and who we aspire to be as an institution. This is the foundation of the MC brand.
Essence Statement:
MC is about the joyful pursuit of Christ in every field of study, a university where people are lifted higher to reach their God-given potential.
Reach Higher Together.
In terms of a messaging strategy, this foundational statement allows the various areas of MC to move forward in their own unique way, having started from the same place.
